Recruitment Videos That Help a Small Business Hire the Right People
Big companies have recruiting teams. You have you. Your clone makes a hiring video that shows candidates what it's really like to work with you.
Landscape, vertical or square · Script and storyboard approval
Small businesses compete for good people on culture, not perks budgets. A recruitment video shows what you can offer: why your place is different, how your values play out on a normal day, what a shift or week actually looks like, the programs you offer, a story or two from people on your team, and where the job can lead. It ends with who you're looking for and how to apply.
Your clone writes it in your voice and can appear as you to open and close, so candidates meet the owner before they apply. Send photos of your team at work, a few notes on your values and a quote from an employee or two. Review the script, then post it with your job listing, on your careers page and on social.
The Recruitment / Employer Branding structure
Why here
Your clone opens with what makes working for you different and what candidates will see.
Culture and a day on the job
It turns your values into everyday behaviors, then shows real moments across roles and places.
Perks and programs
Each standout benefit gets a moment: how someone uses it and why it matters to them.
Team stories
Your clone shares employee stories: why they joined, what surprised them and why they stay.
Growth and how to apply
It shows where the job can lead, then who you're hiring and how to apply, and delivers the video with ready-to-post copy.
Just tell your clone: make a Recruitment / Employer Branding
Type it the way you'd say it. Tap any line to copy it.
- Make a 2-minute hiring video for my coffee shop. We're looking for baristas who want to learn roasting. Use these team photos and send me the script first.Copy
- Create a vertical 60-second recruiting video for my landscaping crew for TikTok and Reels. Mention the paid training and the four-day summer week.Copy
- Make a recruitment video for my dental practice with me welcoming candidates and quotes from two of my hygienists. Landscape and square.Copy
- Turn my job post for a junior designer into a short video about what it's like to work at my studio. End with the application link.Copy
- Do a 90-second hiring video for my cleaning company that shows a real day on a job, with a vertical cut for Facebook and Instagram.Copy
Tips for a better Recruitment / Employer Branding
- Ask a team member for one honest line about why they stay. It beats any description you could write.
- Show real moments, not posed group shots. Phone photos from a normal day work well.
- Be specific about who you want: hours, skills and the kind of person who thrives with you.
Recruitment / Employer Branding: questions, answered.
Do my employees need to be on camera?
No. Your clone can share their stories as narration and on-screen quotes over photos of them at work. If an employee wants to record a short clip, send it and your clone works it in. Always get their OK before featuring them.
Where should I post a recruitment video?
With your job listings, on your website's careers or about page, and on social. Ask for vertical for TikTok and Reels and square for Facebook. Your clone sends each with a ready-to-post title, description and tags.
Can I reuse it for different roles?
Yes. Ask your clone for versions that change the day-in-the-life moments and the call to apply for each role, while keeping your culture and team stories the same.
Recruitment / Employer Branding videos for your business
See how a digital employee produces this type for a team: use cases, roles and how to delegate it.