Your clone works the cold sequence. You take the warm replies.

Most outbound programs die after the first email. Touches 2, 3 and 4 get forgotten, replies get buried, and someone who said "not now" gets the same email again a week later. The leads were paid for (in money or effort) and most of them never get a real sequence.

The Cold Email Sequence use case fixes that. Twice every weekday your clone:

• picks up new eligible leads from your CRM (from Clone Lead Generation Skill, a sheet import or leads already in the CRM),
• checks each one against your safety filters (no customers, no open deals, no other reps' contacts, no opted-out people),
• writes and sends personalized emails from your inbox, following a 4-touch schedule,
• reads every reply, classifies it and takes the right action (stop, pause, unsubscribe, follow up later),
• updates the CRM with the sequence step, status and last-touch date,
• sends you a daily hot list of interested replies so you can respond personally.

What you get:

Area	What works
CRM	Salesforce (Salesforce Lead Operator, Salesforce Contact Operator, Salesforce Account Operator, Salesforce Opportunity Operator, Salesforce Activity Operator) or HubSpot (HubSpot Contact Operator, HubSpot Company Operator, HubSpot Deal Operator, HubSpot Engagement Operator). HubSpot has no separate Lead object in this stack: leads are contacts with lifecycle stage "Lead" and a lead source property
Email (sending inbox)	Gmail (Google Gmail Operator) or Outlook (Outlook email operator)
Lead supply	Clone Lead Generation Skill (finds NEW leads), a list import via Google Sheets Operator or Microsoft Excel, or leads already in your CRM
Suppression list	A sheet (Google Sheets Operator or Microsoft Excel) or the CRM do-not-email flag
Hot reply alerts (optional)	Slack or Microsoft Teams (delivery only)
Personalization	Light web research by the clone

• SDRs / BDRs and account executives who own outbound and want consistent follow-up without manual chasing.
• Founders and small sales teams with more leads than time.
• Marketing teams running outbound to lead lists or event attendees.
• Rev Ops teams who want one documented, compliant outbound process with clean CRM data.

It is built for new prospects only. Existing customers, open opportunities and contacts owned by another rep are excluded on purpose.

 ┌───────────────────────────────────────────────────────────────────┐
 │  New leads land in your CRM (Clone-Lead-Generation-Skill, sheet   │
 │  import or existing records), about {DAILY_LEAD_VOLUME} per day   │
 └───────────────────────────────┬───────────────────────────────────┘
                                 │
           Every weekday at {RUN_TIMES} (scheduled task)
                                 │
                                 ▼
 ┌───────────────────────────────────────────────────────────────────┐
 │  "Cold Email Sequence" skill                                      │
 │                                                                   │
 │  1. Check the inbox first   ──►  replies, bounces, opt-outs, OOO  │
 │  2. Classify each reply     ──►  stop / pause / suppress / hot    │
 │  3. Update the CRM          ──►  step · status · last touch       │
 │  4. Find due follow-ups     ──►  touches 2, 3, 4 that are due     │
 │  5. Find new leads          ──►  {LEAD_CRITERIA}, then filter:    │
 │       (no customers, open deals, other reps' leads,               │
 │        suppressed or do-not-email contacts)                       │
 │  6. Write personalized emails  (value prop + light research)      │
 │  7. Send within today's cap and the lead's business hours         │
 │       ({DAILY_CAP}, warm-up ramp, follow-ups first)               │
 │  8. Morning run: send the HOT LIST ──► {HOT_LIST_RECIPIENTS}      │
 └───────────────────────────────┬───────────────────────────────────┘
                                 │
                                 ▼
 ┌───────────────────────────────────────────────────────────────────┐
 │  You: read the hot list → reply personally to interested leads →  │
 │  book the meeting. The clone never auto-replies to a hot lead.    │
 └───────────────────────────────────────────────────────────────────┘

#The 4 touches

Timing is set by {SEQUENCE_TIMING} (default: day 0, day 3, day 7, day 14, counted in business days or calendar days, your choice). Touches 2 to 4 are sent as replies in the same email thread.

Example templates (the clone personalizes each one; {{double braces}} are filled per lead):

Touch 1  Subject: {{company}} and {PRODUCT_NAME}
Hi {{first_name}},
{{personal_line}}  (one true, specific line about their company or role)
We help {{role}}s like you {VALUE_PROP}.
Worth a 20-minute call to see if it fits? You can pick a time here: {BOOKING_URL}
{SENDER_NAME}

Touch 2  (reply in same thread)
Hi {{first_name}}, a quick example: {PROOF_POINTS}.
If that's relevant for {{company}}, {CTA}.

Touch 3  (reply in same thread)
Hi {{first_name}}, a different angle: many {{role}}s tell us {{second_pain_point}}.
This short {{resource_name}} explains how others handle it: {{resource_link}}

Touch 4  (reply in same thread)
Hi {{first_name}}, I don't want to clutter your inbox, so this is my last note.
If the timing is wrong, or someone else owns this, just let me know and I'll
follow up accordingly. Either way, all the best.

Every email footer: {SENDER_NAME}, {COMPANY_NAME}, {COMPANY_ADDRESS}, and {OPT_OUT_LINE}

Your clone matches these to the exact skill names in your workspace. Names can differ slightly by workspace, and your clone will report what it finds.

Skill names can differ slightly between orgs. Confirm the exact names in your skill catalog before saving the skill.

• Test the full sequence on yourself first. Use your own addresses (a work and a personal one) as test leads and go through all 4 touches with a shortened timing. You'll catch broken merge fields, threading problems and awkward wording before a prospect does.
• Check formatting in real inboxes. Look at the test emails in Gmail and Outlook, on desktop and phone. Plain text, short paragraphs and no images or heavy HTML look more personal and land in the inbox more often.
• Don't re-sequence existing customers. Imported lists often contain current customers or people already in a deal. The skill checks for customer accounts, open opportunities and other owners, but only if your CRM data is accurate. Fix duplicates and missing company domains first.
• Lead source quality varies. Imported or scraped data can be stale or wrong. Watch bounce and reply rates per lead source and drop sources that perform badly.
• Respect sending limits. Your email provider has daily limits, and cold outreach should stay far below them. Keep the warm-up ramp and the daily cap. Sudden volume spikes get mailboxes flagged.
• Bounces hurt your sender reputation. More than about 2–3% bounces is a warning sign. Use clean, recent lists, and let the clone skip obviously invalid or role addresses (info@, sales@) before they enter the sequence.
• Authenticate your domain. SPF, DKIM and DMARC must be set up for the sending domain. Many teams use a secondary sending domain (e.g. go.yourcompany.com) to protect the main domain. The clone can't change DNS; IT has to do this.
• Replies can arrive in other places. People reply from a different address, forward the email to a colleague who replies, or start a new thread. The skill checks the sender's domain and the subject, but some replies will land in "Needs review". Skim your inbox too.
• Out-of-office replies are not real replies. The skill pauses on OOO instead of stopping, but unusual auto-replies (ticket systems, "this mailbox is not monitored") can be misread. Check the run report's "auto-reply" section in the first weeks.
• Use exact skill/operator names as they appear in your skill catalog. Names can differ between workspaces; the clone checks them during discovery.
• Read every instruction before saving it into a skill. You're responsible for what your clone sends. Have someone check the compliance rules (opt-out, address, EU leads) against your company's policies.