Sales

A personal follow-up for every key account, drafted weekly

Your clone reads the history on each account and leaves a ready-to-send draft in your inbox.

Each week your clone pulls the accounts that match your filter, reads the latest email thread, CRM notes, open deals and cases, and writes a follow-up for each main contact with a clear next step. Drafts wait in Gmail or Outlook for you to review; your clone never sends them.

What your clone does

Why it matters

Follow-ups slip because writing a dozen thoughtful emails takes a whole morning. Your clone writes the first drafts and you just review and send.

Following up with the right account at the right time is the work that keeps deals moving and customers close. It is also the work that slips: the list lives in the CRM, the context lives in email and notes, and writing 15 thoughtful emails takes a whole morning.

Weekly Personalized Follow-Up Drafts does the research and the first draft. Every week your clone:

  • pulls accounts from Salesforce or HubSpot that match your {FILTER} (for example: you own it, stage is X, no activity in N days),
  • reads the latest email thread with each account's contacts (Gmail or Outlook),
  • reads CRM notes, the open opportunity or deal, recent activities and open cases,
  • drafts one personalized follow-up per primary contact: it references the last conversation, any open question or commitment, proposes a next step and makes a clear ask,
  • saves each one as a DRAFT in Gmail or Outlook (never sent),
  • emails you a summary table (account, contact, why now, draft subject, link to the draft) and a list of skipped accounts with reasons,
  • optionally logs a CRM task "Follow-up drafted" (and "Follow-up sent" after you tell it you sent).

What you get:

BenefitWhat it looks like
A follow-up habit that runs itselfA fresh batch of drafts waiting every Monday morning
Real personalizationEach draft cites the last thread, a commitment or an open question, not a generic template
No awkward mistakesAccounts with an open escalation or a recent touch are skipped and flagged, not emailed
Time back5–10 minutes saved per account on research and first drafts
You stay in controlDrafts only. Nothing is ever sent without you

Who it helps

SalesCustomer Success
  • Sales reps and account executives who need steady follow-up on open deals and quiet accounts.
  • Customer Success Managers who want proactive check-ins with accounts that have gone quiet.
  • Sales and CS managers who want a consistent follow-up rhythm across the team (each person runs their own).

It is built for one-to-one, relationship-style follow-ups to accounts already in your CRM. It is not a mass-mailing tool (see customer-email-program or cold-email-sequence for that).

How it runs

code
   Trigger: scheduled task ({RUN_TIME}, e.g. Monday 7 AM)
            or on demand: "Draft this week's follow-ups"
                         │
                         ▼
 ┌───────────────────────────────────────────────────────────────────┐
 │  "Weekly Follow-Up Drafts" skill                                  │
 │                                                                   │
 │  1. Pull target accounts from the CRM using {FILTER}              │
 │       (cap at {MAX_ACCOUNTS}, remove {EXCLUDE_LIST})              │
 │  2. For each account, read:                                       │
 │       · latest email thread (search by domain AND contact emails) │
 │       · CRM notes · open opportunity/deal · recent activities     │
 │       · open cases (or open support notes/tasks in HubSpot)       │
 │  3. Skip and FLAG when:                                           │
 │       · no email thread · no contact email                        │
 │       · contacted within {COOLDOWN_DAYS}                          │
 │       · open escalation                                           │
 │  4. Draft one follow-up per primary contact                       │
 │       (last conversation · open question · next step · ask)       │
 │       in {TONE}, signed with {SIGNATURE}                          │
 │  5. Save each as a DRAFT in Gmail or Outlook (never send)         │
 └───────────────────────────────┬───────────────────────────────────┘
                                 │
                                 ▼
 ┌───────────────────────────────────────────────────────────────────┐
 │  Summary email to YOU                                             │
 │   · table: account · contact · why now · draft subject · link     │
 │   · skipped accounts and the reason for each                      │
 │  Optional: CRM task "Follow-up drafted"                           │
 └───────────────────────────────┬───────────────────────────────────┘
                                 │
              You review, edit and send from your inbox
                                 │
                                 ▼
     Optional: tell the clone "sent" → CRM task "Follow-up sent"

How each account is researched

SourceWhat the clone readsWhy
EmailLatest thread with the account (search by domain and by each contact's email address)The last conversation, open questions, commitments
CRM notes and activitiesRecent notes, calls, meetings and tasksWhat happened outside email
Opportunity or dealStage, amount, close date, next stepThe right next step and ask
Cases (Salesforce) or support notes/tasks (HubSpot)Open items and any escalation flagDon't send a sales-style nudge into an open problem

Set it up, step by step

  1. Check requirements (5 min)Open REQUIREMENTS.md and run the pre-flight checklist. You need a CRM connection, an email connection that can read mail and create drafts, and the ability to create a scheduled task.
  2. Hand the instructions to your clone (2 min)Paste or upload CLONE-INSTRUCTIONS.md into a chat with your clone and say: "Please set up this use case for me. Show me a plan before changing anything."
  3. Review the discovery table (5 min)The clone reports which operators and connections it has and which are missing.
  4. Answer the placeholder questions (5 min)See section 6.
  5. Approve the plan (2 min)Say "yes" only when it looks right.
  6. Do your part (10–20 min)Only you can: - Connect your own Salesforce or HubSpot account (read access to accounts/companies, deals, contacts, activities and cases; write access only if you want the optional follow-up task). - Connect your own Gmail or Outlook with permission to read mail and create drafts. - Optionally connect Slack or Teams for delivery.
  7. Save the Weekly Follow-Up Drafts skill (5 min)The clone saves it, or gives you the full text to paste.
  8. Run the test plan (10–15 min)Run it on one or two test accounts that use your own email address as the contact.
  9. Turn on the scheduleA weekly task at {RUNTIME}.

The README has the full walkthrough. The Clone Instructions tell your clone exactly what to do.

Before you start

Your clone matches these to the exact skill names in your workspace. Confirm them in your skill catalog before saving the skill. Your clone will report the exact names it finds.

Skill names can differ slightly between orgs. Confirm the exact names in your skill catalog before saving the skill.

Pick one CRM (required):

#Skill / operator (exact name)What it's used forNotes
1Salesforce Account OperatorPull target accounts by {FILTER}Salesforce users
2Salesforce Opportunity OperatorOpen opportunity details (stage, amount, close date, next step)Salesforce users
3Salesforce Contact OperatorPrimary contacts and their emailsSalesforce users
4Salesforce Activity OperatorNotes, recent activities, "no activity in N days"; optional follow-up taskSalesforce users
5Salesforce Case OperatorOpen cases and escalationsSalesforce users
6HubSpot Company OperatorPull target companies by {FILTER}HubSpot users
7HubSpot Deal OperatorOpen deal detailsHubSpot users
8HubSpot Contact OperatorPrimary contacts and their emailsHubSpot users
9HubSpot Engagement OperatorNotes, activities, support notes/tasks; optional follow-up taskHubSpot users (no ticket operator exists)

Also required:

#Skill / operator (exact name)What it's used forNotes
10Google Gmail Operator or the Outlook email operatorRead threads, create drafts, send the summary to youMust be able to create drafts
11Weekly Follow-Up Drafts (custom skill)The workflow itselfSaved from CLONE-INSTRUCTIONS.md section 7
12Scheduled task (via the platform tool)Weekly run at {RUN_TIME}Not needed for on-demand only use

Good to know

  • Drafts only. Review before sending. The clone never sends. Read every draft: names, numbers, dates and promises.
  • Personal email domains need a search by contact email. If a contact uses a personal address, searching by domain finds nothing or the wrong people. The clone searches by domain and by each contact's email address.
  • Open escalation means no draft. Accounts with an open escalation are flagged, not drafted. Resolve the issue first, then follow up personally.
  • Keep batches small. 10–15 accounts review well. Large batches get skimmed and mistakes slip through.
  • Drafts may not be editable by the clone after creation. Gmail and Outlook drafts can't always be edited by the clone once created. If you want a change, ask the clone to regenerate the draft, then delete the old one.
  • Each user connects their own CRM and email. No shared accounts. Drafts appear in the connected user's mailbox.
  • HubSpot has no ticket operator. Open support items are read from notes and tasks, so an "escalation" must be marked there (for example a note or task labeled "Escalation") to be detected.
  • Email threads may be missing. If the email history lives in another mailbox or the contact was never emailed from your account, the account is skipped as "no email thread".
  • Read every instruction before saving the skill. You are responsible for what your clone does.

Questions, answered

Will it send emails to my customers?

No. It only saves drafts. You send them.

Which CRMs and mail systems work?

Salesforce or HubSpot, and Gmail or Outlook. See the mapping tables in REQUIREMENTS.md.

How does it pick accounts?

From your {FILTER}, capped at {MAXACCOUNTS}, minus {EXCLUDELIST}.

What if an account has an open problem?

It is skipped and flagged in your summary. No draft is created.

Can it edit a draft after I ask for changes?

Not reliably. It creates a new draft. Delete the old one.

What if a contact uses a personal email address?

The clone searches by the contact's email address as well as by domain.

Can it log what it did in the CRM?

Optionally, as a task "Follow-up drafted", and "Follow-up sent" after you tell it you sent.

Can the whole team use it?

Yes. Each person connects their own CRM and email and gets their own batch.

Can I run it on demand?

Yes: "Draft this week's follow-ups."

Ready when you are. So is your clone.

Build your clone, paste in the Weekly Personalized Follow-Up Drafts instructions, and approve the plan it shows you.

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